What is "It"? A concept beyond beauty, a quality that draws people to them, a charisma that people find irresistible.
Shop girl Betty (Bow) has a crush on her handsome boss Cyrus (Antonio Moreno). Unfortunately Cyrus is engaged to Adela (Jacqueline Gadson) who is in his social class while Betty is not of course. Betty finally gets Cyrus to take her on a date, to the joys of Coney Island! Cyrus falls in love with Betty (who has It!) but circumstances throw some hefty obstacles in the way of true love...
So, an important film and it is indeed very enjoyable, after all Clara Bow was the It girl and had a magnetic quality on screen. The story is light and fast paced, the comedy is fine if a little too cute at times. Without Clara the film probably wouldn't have worked quite as well but thats why some are stars and most are not.
